Evida helps to define and answer the BIG QUESTIONS
that will drive your product forward


Here are a few examples of questions
that we can help you to answer


What is the opportunity for a new product in this market?


What do we need in our clinical plan to meet regulatory requirements?


What drives HCP behaviour and treatment decisions?


Where do we fit in the competitor landscape and how do we build our profile?


What will resonate with target audiences?


What is critical for successful launch, and how do we track it?


How do we synergise our portfolio of products?

So what do we mean by BIG QUESTIONS?


Our expert team provides extensive experience of the healthcare industry across functions and therapy areas. We work in partnership with client teams to help you deliver your objectives

Evida is part of AMICULUM, an independent family of nine healthcare agencies with over 250 healthcare communications professionals in 13 worldwide locations. We collaborate with this wider group to provide clients with the optimal team scale and skills tailored for their project

If you’d like to join our team, visit careers.amiculum.biz to
learn about opportunities at Evida and across AMICULUM

Sarah Theobald

Sarah is the Evida lead. She has extensive experience working with major pharmaceutical clients supporting brands from early development through to lifecycle management. She has worked with both medical and marketing teams establishing long-term partnerships based on a deep understanding of the pharmaceutical industry, healthcare professionals and the patients they treat.

Sarah is adept at taking complex challenges and defining strategic approaches and actionable plans. Her ability to analyse and interpret the ‘big picture’ allows Sarah to identify approaches that have impact.

Contact Sarah

Khaled Musallam

Khaled Musallam is co-founder of Evida and AMICULUM’s Global Medical Lead. He is a respected Global key opinion leader in the field of haematology and has senior level industry experience as a Clinical Lead at Novartis where he led large, multicentre clinical trials for key established and pipeline products.

At Evida, Khaled has partnered with several global pharmaceutical teams to support establishment and successful implementation of clinical development plans, clinical trials, and regulatory strategies for novel therapies in several indications within haematology, oncology and rare diseases. He also deploys his field expertise to support medical affairs clients alongside the wider Evida team.

Contact Khaled

James Aird

James is an expert in product and portfolio strategy and commercialization. He enjoys working closely with pharmaceutical and healthcare clients to help address their challenges for the benefit of their brands, businesses and customers.

James has delivered a wide range of marketing and medical projects commissioned by small, medium and large pharma, many of whom have gone on to become repeat clients and with whom a close working relationship has been established.

Contact James

Zoë van Helmond

Zoë has a wealth of experience in delivering strategic medical and marketing projects for investigational and mature brands across many therapy areas.

Her particular expertise lies in the field of medical affairs, working closely with medical teams from Global through to Field Medical, giving her a full perspective of the medical affairs function from strategy to delivery. With her strong technical/scientific background, Zoë is a specialist at analysing and interpreting complex data and information, and distilling this into clear messages and actionable insights.

Contact Zoë

To learn more about Evida and
how we can support you please contact